Post by account_disabled on Jan 23, 2024 10:45:09 GMT
Brief Definition: What is SEO and Why Do News Sites Need Optimization? All news sites want positions in the top of Google, and the desire to get as close as possible to Internet users is colossal. Why visibility in Google is important and how you can get to the top positions in the search engine, you will learn in the Guide developed specifically for your site. SEO (Search Engine Optimization) is the optimization and promotion of websites to get more traffic from search engines . There are about 5.4 billion searches made on Google every day, and that's because 93% of online experiences start with a search engine. SEO Guide for a News Website Search Engine Optimization is a combination of: Marketing, Copywriting, Coding Error Correction and Online Visibility Tactics, etc. SEO deals with the content of a website and how it is perceived by both the user and Google. What does an SEO strategy for news sites entail? - Fast indexing of news; - Maximum high positions (organically) in search results and fast ranking; - Indexing in the much-coveted Google News; - Increasing site traffic and ensuring a continuous flow of old and new articles on the site. Google's perception of a good news site is based on 4 basic principles: Easy to use Well-defined structure High quality content Relevance in information. Here are Google's official guidelines for news sites: - Creating pages first for users, then for search engines; - Definition of structure with hierarchy and plain text
- Creating a positive reputation for the site in a virtual environment. What does Google actually notice and what needs to be improved? Google algorithms are extremely capricious and pay maximum attention to the following aspects: - Website loading speed; - time of visitor stay on the site; - No. pages viewed per visitor session; - bounce rate (bounce rate - how many users visited one page of the site); - No. the total number Country Email List of sites linking to this news site; - No. the total number of links to the site from other sites. SEO copywriting for news sites SEO copywriting is a type of content that is created with the goal of being noticed in search results. An SEO copywriter creates relevant texts for 2 categories of users: people and search engines (in particular, their robots). News sites need effective SEO copywriting to get as close to users as possible. What are keywords, how and when to use them? Keywords are key words and phrases that Internet users enter into a search engine's search box to find the information they need. Keywords can be single words, phrases, sentences, or questions. There are several free tools
that can help you analall starts with the keyword that users enter into the search field. In the first part of the SEO Guide for News Sites, we mentioned some important aspects of using keywords, and in the second part, we will break down and illustrate all the important rules of using them for SEO. Let's start with a little summary! What are keywords? Keywords are words and phrases that Internet users enter into Google's search box to find the information they need. These keywords are not strictly words, but can take various forms: a single word, a phrase, a sentence, or a question. Romanian searches often use keywords without diacritics because Google still doesn't understand Romanian well. Keyword analysis is one of the most important activities in search engine marketing. An effectively conducted analysis will have a positive impact on the site’s ranking in the TOP of search results. So, the purpose of key phrases is to attract the target audience, that is, visitors interested in the content of the site.
- Creating a positive reputation for the site in a virtual environment. What does Google actually notice and what needs to be improved? Google algorithms are extremely capricious and pay maximum attention to the following aspects: - Website loading speed; - time of visitor stay on the site; - No. pages viewed per visitor session; - bounce rate (bounce rate - how many users visited one page of the site); - No. the total number Country Email List of sites linking to this news site; - No. the total number of links to the site from other sites. SEO copywriting for news sites SEO copywriting is a type of content that is created with the goal of being noticed in search results. An SEO copywriter creates relevant texts for 2 categories of users: people and search engines (in particular, their robots). News sites need effective SEO copywriting to get as close to users as possible. What are keywords, how and when to use them? Keywords are key words and phrases that Internet users enter into a search engine's search box to find the information they need. Keywords can be single words, phrases, sentences, or questions. There are several free tools
that can help you analall starts with the keyword that users enter into the search field. In the first part of the SEO Guide for News Sites, we mentioned some important aspects of using keywords, and in the second part, we will break down and illustrate all the important rules of using them for SEO. Let's start with a little summary! What are keywords? Keywords are words and phrases that Internet users enter into Google's search box to find the information they need. These keywords are not strictly words, but can take various forms: a single word, a phrase, a sentence, or a question. Romanian searches often use keywords without diacritics because Google still doesn't understand Romanian well. Keyword analysis is one of the most important activities in search engine marketing. An effectively conducted analysis will have a positive impact on the site’s ranking in the TOP of search results. So, the purpose of key phrases is to attract the target audience, that is, visitors interested in the content of the site.