|
Post by juthi52943 on Jan 2, 2024 4:30:26 GMT
A the number of daily users declined between the first and second quarters of , and only about million now use it daily. At the same time, nearly Threequarters of Snapchat users are under the age of and nearly threequarters are women. This means that if a companys target audience is not millennial women, resources should be devoted to focusing on d other social platforms. Snapchat is also poised for a potential public relations Job Function Email List nightmare as a Saudi prince invested $ million in the company earlier this year, which may lead to negative publicity for the company after the Washington journalists death story Post Jamal Khashoggi at the Saudi embassy in Turkey. By contrast, Instagram, which also has Instagram Stories that are the equivalent of the ephemeral content that made Snapchat famous, has million daily users. Ad nearly a third of users are between the ages of and . While Instagram users are also more likely to be female, the disparity is not as great as with Snapchat, and the user base is smaller than half that of Instagram. Instagram also provides better user metrics than Snapchat, and while the number of Snapchat users is decreasing, the number of Instagram users is increasing.
|
|