Post by account_disabled on Dec 26, 2023 10:26:03 GMT
Green & Black's, an organic chocolate brand attached to the Mondelez universe, has just raised the curtain on an advertisement that surprises (inevitably and very pleasantly) the viewer because it is an appetizing amalgamation of a nature documentary in the purest style of David Attenborough and music video. Signed by the VCCP agency, the producer Somesuch and the acclaimed director Kim Gehrig , the advertisement places under the spotlight creatures of the tropical jungle (monkeys, birds and bees, among many others) that devour cocoa beans, plants and fruits with unprecedented ferocity. dry. The lavish banquet of the animals that parade through the spot, whose motto is “Wildly. Deliciously. Organic.” ,
Takes place to the rhythm of the smashing and catchy song “Born Free” by MIA If you do not see the embedded video correctly, click here The campaign , which beyond the advertisement includes outdoor advertising Phone Number List actions and digital media activations, was originally part of a project presented by VCCP within the framework of a "pitch" in which Green & Black's account was at stake. (which the agency finally managed to get its hands on in January 2020). Filmed during the pandemic , the spot merges footage and images of Green & Black's packaging and ingredients. Kim Gehrig remotely directed the announcement from Los Angeles. “While some directors view footage as an obstacle, Kim Gehrig has turned what was once a disadvantage into a circumstance to her advantage ,” explains Caroline Rawlings, creative director of VCCP.
DATA SHEET Advertiser: Green & Black’s Agency: VCCP ECD: Darren Bailes CD: Caroline Rawlings Creative Team: Chris Russell Creative Team: Ahmed Ellabib Planning Director: Gethin James Senior Planner: Sophie Binns Business Director: Matt Smith Group Managing Director: David Boscawen Senior Account Director : Clare Greenhalgh Account Manager: Issi Lloyd-Waite Producer: Ed Mueller Digital Producer: Shanna Rogan Media Agency: Carat Client Director: Lauren Kenny Carat Planning Manager: India Marlow-Prince Account Director: Chris Springall Account Executive: Kate Burrows Producer: Somesuch Director: Kim Gehrig Brand Manager: Susanne Nowak Marketing Activation Director: David Clements Senior Category Director Confectionery Northern Europe: Francesco Vitrano Exec Producer: Seth Wilson Producer.
Takes place to the rhythm of the smashing and catchy song “Born Free” by MIA If you do not see the embedded video correctly, click here The campaign , which beyond the advertisement includes outdoor advertising Phone Number List actions and digital media activations, was originally part of a project presented by VCCP within the framework of a "pitch" in which Green & Black's account was at stake. (which the agency finally managed to get its hands on in January 2020). Filmed during the pandemic , the spot merges footage and images of Green & Black's packaging and ingredients. Kim Gehrig remotely directed the announcement from Los Angeles. “While some directors view footage as an obstacle, Kim Gehrig has turned what was once a disadvantage into a circumstance to her advantage ,” explains Caroline Rawlings, creative director of VCCP.
DATA SHEET Advertiser: Green & Black’s Agency: VCCP ECD: Darren Bailes CD: Caroline Rawlings Creative Team: Chris Russell Creative Team: Ahmed Ellabib Planning Director: Gethin James Senior Planner: Sophie Binns Business Director: Matt Smith Group Managing Director: David Boscawen Senior Account Director : Clare Greenhalgh Account Manager: Issi Lloyd-Waite Producer: Ed Mueller Digital Producer: Shanna Rogan Media Agency: Carat Client Director: Lauren Kenny Carat Planning Manager: India Marlow-Prince Account Director: Chris Springall Account Executive: Kate Burrows Producer: Somesuch Director: Kim Gehrig Brand Manager: Susanne Nowak Marketing Activation Director: David Clements Senior Category Director Confectionery Northern Europe: Francesco Vitrano Exec Producer: Seth Wilson Producer.